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PROJECT: VINFAST EXHIBITION SERIES 2023
CLIENT:
SCALE: 10.000 guests
VENUE: Nha Trang I Binh Duong I Bien Hoa I Can Tho
TIME: 07 - 08.2023

VinFast's 11-city exhibition series created a nationwide sensation, attracting over 100,000 visitors. More importantly, the campaign registered over 10,000 test drives and secured over 2,000 firm orders or deposits for its EV models. The event successfully converted massive brand awareness into measurable business results.

 

    IK Group ™ is an agency working profoundly in Event,Entertainment & Media/Digital.