PROJECT: TIKTOK FOR BUSINESS TET TO THE TOP SUMMIT 2024
CLIENT:
SCALE: 1.000 guests
VENUE: GEM Center, HCMC
TIME: 03.12.2024
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OVERVIEW VIDEO
The TikTok for Business "Tet to the Top" Summit 2024, executed by IK Group, powerfully cemented the platform's leadership position. The event convened over 400 marketers and leaders from Vietnam's top-tier brands. Crucially, TikTok launched its official Tet Shopping Pulse Report, delivering invaluable insights, notably that 87% of users planned to shop for the holiday. This armed partners with compelling data, directly driving investment decisions on the platform for the year's most critical business season.
