PROJECT: SOHO FEST 2024
CLIENT:
SCALE: 10.000 guests
VENUE: The Global City, HCMC
TIME: 16.11.2024
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The SOHO Fest 2024 launch at The Global City was a massive commercial success. The multi-day festival attracted thousands of potential customers and investors, creating significant buzz. Most importantly, it fueled a record-breaking absorption rate: over 90% of the first-batch SOHO products were successfully reserved shortly after the event. This proves the event's powerful ability to convert on-site experience into tangible investment decisions, delivering exceptional value for the client.
