PROJECT: ART AVE SOHO
CLIENT:
SCALE: 2.000 guests
VENUE: The Global City, HCMC
TIME: 16.11.2024
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OVERVIEW VIDEO
The launch event for the SOHO district (featuring the Art Ave commercial street), executed by IK Group, generated massive media and commercial impact for The Global City. The 3-day festival attracted thousands of potential customers and investors for a direct experiential tour. Most importantly, the event contributed to a record-breaking absorption rate: over 90% of the first-batch products were successfully reserved within a short period, demonstrating an outstanding conversion from on-site experience to investment decision.
