PROJECT: TECHCOMFEST 2024 – TECHCOMBANK EXPO
CLIENT:

SCALE: 2.500 guests
VENUE: The Global City - HCM
TIME: 21.09.2024
TECHCOMFEST 2024 created a massive brand touchpoint, attracting over 30,000 visitors across 3 days at The Global City. More importantly, Techcombank recorded over 5,000 new app downloads and on-site account openings. With coverage from over 50 media outlets, the event delivered not only media value but also direct business conversion, cementing the bank's position as a pioneering lifestyle brand.